GRADUATES     EVENTS     ABOUT 


AISLÍNN
FaRRELL

Forte

Modern understanding of literacy expands beyond reading, writing and numeracy skills; it also includes individual, social and political acts where personal values and expressions are explored and transformed. There needs to be a challenge to public perceptions regarding unequal literacy skills as less of a failing of individuals and more of a need for supports which cater to varying levels of literacy and voluntary reading habits.

Forte is a digital platform which aims to deliver an alternative reading experience, connecting people to the world of literature through a variety of formats including motion graphics, audio and music. As a prototype, this reading and listening experience showcases the benefits of interactivity, giving complete control to audiences, both over their reading journey as well as the ability to track and build their own reading habits. Being prototyped for both desktop and iPad, this digital reading experience encourages a more immersive engagement through its rich visuals and alternative text layouts. These differing approaches to texts allow for flexibility and accessibility across different levels of literacy and aim to inspire a sense of exploration. At its core, the objective of Forte is to help build stronger reading habits by cultivating a passion for words.
 

PROCESS


The process for Forte first required a lot of research and interrogation into the subject of literacy skills, the perceptions of literacy as well as methods to tackle unmet literacy needs. I was lucky to be able to have a lot of open and frank discussions with people from different walks of life regarding the issue. This really helped to fill in the gaps and round out my understanding of literacy and the struggles behind a lack of literacy support. These varied insights were vital in shaping the project direction and outcome. One of the biggest struggles at this point was shaping a reading experience which addressed the issues and concerns highlighted in the research phase. At times, the challenge was quite overwhelming and almost crippled the conceptual process. To address this, I decided to focus on the branding aspect first, as this would help ascertain the core principles and intent behind Forte (a name which was selected for the brand for its strength and positive connotations).

The final leg of the process was focused on developing an interactive, user-centred approach to the digital reading experience. User testing played a vital role in this part of the process, showing the need for certain ideas to be realised in order to communicate the overall brand intent.