Keep Your Head in the Clouds

Pay attention. Are you listening? Get your head out of the clouds. Daydreaming is seen by many people as a useless and unproductive activity that achieves very little. Mind wandering, as we are often told, is a waste of time.

Yet a wandering mind can help someone to explore an idea, envision a future, construct personal goals and uncover information that has previously been overlooked. By relaxing our minds and letting go control over our thoughts, we can improve our ability of producing original ideas. 

For my final year project, I decided to design a newspaper dedicated to encouraging people to daydream. Daydreaming is seen by many people as a waste of time; however this is not the case. The purpose of the newspaper is to inform people on the effects and benefits of mind wandering, as well as to give the viewer a starting point for their daydreams through intriguing illustrated type, eye-catching colour and thought-provoking illustrations. From reading this newspaper, people will realise that daydreaming is not a waste of time, but a gateway to creativity. 


I decided to approach the project in a playful and light-hearted way and wanted to create an environment where the viewer feels comfortable to let their mind wander.

I chose to create a newspaper because editorial design was an area that I was not as familiar with and I wanted to challenge myself to try something new and learn about a genre of design that I very much appreciate.

I wanted to induce a daydreaming mind not only through the information provided but through the imagery as well. The activity of daydreaming requires interest and inspiration so I focused on creating content that would engage and intrigue the viewer. I illustrated type using bright, block colours in a way that would engross the viewer and prompt them to take a second to figure out what is being said. I also illustrated scenes and introduced characters into the editorial that allow the viewer to come up with their own story and fill in the blanks using their imagination. The illustrations flow throughout the editorial, changing shape as the viewer turns the pages, forming a continuous, fluid illustration – which can also represent someone doodling in a classroom.